希望將IKEA枕頭與代表負擔的包包結合，不僅傳遞IKEA枕頭帶來的舒適感，讓人放鬆休息，更傳遞枕頭也可以是你默默的情緒接收者，讓你卸下拋開一天沉重的負擔。 當你壓力巨大、心情低落時，它願意靜靜地接住你，陪你走過低谷，引領你進入夢境的世界，放鬆身心，安然入睡。整體設計以不同身分可讓觀者自行代入，也分別對應大海的藍、雲層的藍、星空的藍為基調，象徵著對夢境的無限遐想，如同夜晚溫柔的夢境之旅，覆蓋每一顆需要療癒的心靈。 載體主要以燈箱或大型看板為主，三張系列海報設計了可以跨幅觀看的巧思，讓大眾可以感受到注重身心放鬆的訊息外也可以替IKEA枕頭傳遞推廣。 We hope to combine the IKEA pillow with the bag that symbolizes the burden, not only to convey the comfort brought by the IKEA pillow, allowing people to relax and rest, but also to convey that the pillow can also be your silent emotional receiver, allowing you to unload and put down the heavy burden of the day. When you are under a lot of pressure and in a low mood, it is willing to quietly catch you, accompany you through the trough, lead you into the world of dreams, relax your body and mind,

此表現技巧常見，但應仍可透過形的對比差異，巧妙表現其趣味性，得以更精彩。